Differentiation

Differentiation 
 
- Quality holds an undisputed position in products of Biokarpet in order to satisfy the client and to have a timeless relationship with him. The goal of Biokarpet is to innovate and promote new trends in the international market. Over recent years, Biokarpet has brought the Greek flokati rug to the forefront of fashion stimulating the interest of all those living abroad. At the same time, carpets of unique and original design are produced in Biokarpet and are distributed in Greece and abroad bearing the signature of the company. On the other hand, with the use of designs of the company, handmade carpets are produced in selected workshops of Asia. Therefore, Biokarpet has obtained a wide range of handmade carpets and its products are promoted at a satisfactory pace despite the existing international crisis.  
 
- Over the past few years, Biokarpet has created a new series of products, Biokarpet Home, which includes white linen (towels, bathrobes bed sheets, and comforters), upholstery, curtains and wallpapers and its route seems to be quite good. 
- The major concern of the company is to offer products at affordable and reasonable prices which are addressed to the average consumer, thus enabling people to enjoy – buy what they desire. 
- However, beyond commercial gain, there is a great objective that is called corporate social responsibility and protection of the environment. In these fields, Biokarpet was a pioneer at a very early stage, because it maintained its dynamics within the country by employing a very large workforce. It was the first company to use natural gas respecting the new international standards concerning green energy and environmental protection. Products have been bearing the eco-label Eco-Tex for some years now. Biokarpet operated the first unit of electricity cogeneration, which, at any time, is able to produce power for the Greek state. Finally, it has been equipped with a complete management and recycling system for many years to avoid the production of by-products and pollutants.